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... on Instagram and Stories, giving them even more functionality that businesses can better use to connect with and market to their target audience.

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Having a consistent hashtag is one way to make sure that you are able to see any user-generated content relevant to your company.

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In addition, use commercial content that reflects your store product range. Such posts contain a product picture, its title, price and a CTA (“check out ...

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... a large portion of its activity to user generated content– re-posting photos and turning real-life customer feedback into content for its own channels.

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